While many browsers already feature a "do not track" button, in truth they're largely ineffectual, because advertisers and tracking companies hadn't agreed to honor the system. Now, prompted by the Obama administration's
attempt to ensure our online privacy, that is about to change.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/8FV-pup2Ufo/internet-giants-to-adopt-a-do+not+track-button
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