Monday, June 11, 2012

Twitter airs first TV spot during NASCAR, implores racing fans to discover the magic of hashtags

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Given #thescope with which Twitter has #invadedpopularculture, it may come as a shock to realize that the company hasn't really ventured too far into the world of television advertising -- but then, it seems that it's been doing a pretty good job getting enough #freeadvertising as is. Clearly the folks at Twitter saw an untapped resource in the form of the #NASCAR audience, using the weekend's race to launch its first TV #adcampaign, revolving around fittingly pithy spots capped off with the TWITTER.COM/#NASCAR URL, which redirects to a landing page for the weekend's festivities. Relive the #thrilloftherace with a slew of Twitter ads #afterthebreak.

Continue reading Twitter airs first TV spot during NASCAR, implores racing fans to discover the magic of hashtags

Twitter airs first TV spot during NASCAR, implores racing fans to discover the magic of hashtags originally appeared on Engadget on Mon, 11 Jun 2012 11:34:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2012/06/11/twitter-airs-first-tv-spot-during-nascar-implores-racing-fans-t/

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